PR STRATEGY AND CAMPAIGNS
Academic Work
Cabaret Press Release
Course: Strategic Communication & Marketing
Wrote and designed a press release promoting the 2024 Broadway revival of Cabaret at the August Wilson Theatre. Highlighted key creative talent, including director Rebecca Frecknall, and emphasized the show’s immersive concept, rotating cast, and contemporary take on themes of identity and political tension. Included essential production details, ticketing information, and audience-facing messaging to drive interest and attendance.
Cabaret: Strategic Communications & Marketing Project
Course: Strategic Communication & Marketing
Developed a full-scale creative marketing campaign for Cabaret at the Kit Kat Club, including branding, digital advertising, and audience engagement strategy. Crafted a multi-platform campaign featuring interactive TikTok and Instagram activations, QR-driven makeup filters, and immersive in-theater experiences to drive engagement and ticket sales. Integrated persuasion tactics such as scarcity and exclusivity, and proposed experiential concepts and brand partnerships to elevate the show’s luxury positioning and expand audience reach.
Public Relations Media Kit — The Liberty Bullet Train
Course: Public Relations Theory & Practice
Collaborated on a group PR media kit for a conceptual high-speed rail project, The Liberty Bullet Train. Led data development and visual design, creating cohesive, visually engaging materials that supported key messaging around innovation, sustainability, and luxury travel. Contributed to core assets including the fact sheet, FAQ, and overall layout, helping position the train as a transformative, eco-friendly transportation solution through clear storytelling and strong design execution